A Store Positioning Strategy From Semalt That Will Reach Your Customers

Each online store positioning strategy must be prepared in such a way as to build the visibility of the website on the web while acquiring customers. Developing a comprehensive SEO plan requires an in-depth analysis of not only your website but also competing domains. An effective positioning strategy is one that results in an increase in both organic traffic and conversion.

All the time, it should be noted that all this is possible only with high-quality and all in one SEO tools. This will not only facilitate the analysis but also give you strategic details on your online store as well as on your competitors. So let's discover in the following the tool to use to implement an effective strategy for quick conversion.

Why does every online store need an individual SEO strategy?

All online stores - just like company websites or other types of online services - require an individual positioning strategy. Each site on the web has its unique characteristics and needs. SEO must be tailored to the specific industry and the situation in which the online store is located. Often, online business owners decide to invest in positioning only after some time, when they notice that without SEO it is difficult to reach new customers. 

In such a case, your website may already be expanded, so it will take more time to optimize it. Individual online stores need personalized positioning activities - the first stage is always an SEO audit, then go to competition analysis, optimization and creating valuable content. Seemingly, the purpose of the positioning is to improve the position of the online store in the Google search engine. However, these effects must translate into more traffic and customer acquisition, which ultimately leads to conversion. This phenomenon will only take place when the SEO of the online store is implemented based on a comprehensive positioning strategy with the best SEO tools tailored to the individual needs of a specific online business.

How to build a positioning strategy yourself?

In Europe, approximately 73% of Internet users shop online. A high position in the search engine is therefore important because it allows you to attract potential customers. 

According to the analysis, only about 25% of users go to the second page of the Google search list. Therefore, the SEO strategy of the online store should be built in such a way that the website can be displayed on the first page of the search list (TOP10) on Google. Discover here 5 good actions you can do to trigger a good SEO strategy for your store.

№ 1. SEO audit and competitor analysis

Each positioning strategy starts with an SEO audit. The purpose of the survey is to indicate which elements within the site require improvement. Additionally, a competitive analysis must be done with a real SEO tool. Without a proper tool, it will be very difficult to get the right competitive data to stay ahead of your competitors.  An analysis of the competition should be performed, especially in terms of key phrases, traffic and external linking. An SEO audit is a check of:
  • Content on the website 
  • Page titles
  • Headings 
  • Page loading time 
  • Graphic 
  • Sitemap 
  • Redirects
  • Canonical tags 
  • External and internal linking 

Which tool should be used to analyze the competition and audit the store

Specialized tools should be used to analyze the competition and audit the store. Without them, it is impossible to carry out both of these activities. Useful software is The Dedicated SEO Dashboard. In fact, when you run your SEO, web development, digital marketing, hosting, or any other related business, you should have a strong competitive edge. The Dedicated SEO Dashboard is an advanced, white-label SEO toolkit that will offer your clients up-to-date analytics data and comprehensive website audits. The best part of it is that it will take only 15 minutes to launch the Dedicated SEO Dashboard on your domain, and you won't need to pay a dime for it. If you have ever.

If you've ever wanted to manage a multi-task SEO platform like Semrush, Ahrefs, or Ubersuggest, the Dedicated SEO Dashboard is exactly what you need.

Dedicated SEO Dashboard

Our white-label SEO Dashboard is designed to boost:
  • your client number;
  • your service sales;
  • your expertise in the eyes of your target audience.

№ 2. Choosing key phrases for subpages

After the audit, go to the preparation of the selection of key phrases. It is a combination of words that are matched to a specific subpage. The wording should be tailored to a specific URL, and should also be searched regularly by users. The website owner must select the traffic phrases that will then lead to the conversion. This stage is extremely important in the context of SEO activities because it can affect the effectiveness of the positioning strategy. 

Achieving satisfactory results on Google for phrases that will be of little value will not have a positive impact on traffic, visibility and conversion. You shall use a tool such as the Dedicated SEO Dashboard to search for words. Assign phrases to subpages and stick to your plan strictly. Otherwise, you can cannibalize keywords, which will negatively affect the conversion. Prepare your selection, for example, in a spreadsheet - this data will be useful throughout the positioning period.

№ 3. Optimization

SEO audit and competition analysis along with the selection of key phrases are the stages that prepare for the implementation of the positioning strategy. After taking these steps, you should move on to practice, i.e. optimization. It is fixing bugs, removing shortcomings and improving the overall functioning of the store. 

When optimizing, a previously performed audit is useful - the data contained therein indicate which elements require improvement. Preparing a positioning strategy yourself and implementing it can be a bit complicated, so it's worth setting a priority list, especially when the website owner works without anyone's help. 

Usually, in e-commerce, categories and strategic products that can significantly affect business revenues are given priority. It is these parts of your website that you should optimize for the first time. Then move on to the next subpages, optimizing metadata, creating content and reducing its loading time. 

Also, remember about positioning when adding new products to the store - you should prepare the appropriate title and description with key phrases. After creating new subpages, add their URLs to the previously prepared selection to avoid cannibalization in the future. Regularly monitor the health of your website in Google Search Console to react immediately to any errors or threats. For optimization, you will use those tools that are useful when auditing a website. 

№ 4. Building content

Content creation and optimization are fundamental to the effectiveness of your SEO strategy. The phrases contained in the texts are information for Google robots indicating what exactly is at a specific URL. Keywords placed in meta description and title may be insufficient - subpages without valuable content have a low chance of achieving high positions in the search engine. 

Therefore, during the implementation of SEO activities, descriptions of categories and products are created. It is also recommended to create blog articles - with the appropriate selection of topics and internal linking, they can be a source of traffic leading to conversion. The SurferSEO tool is useful to build content.

№ 5. External linking, i.e. link building

Backlinks, i.e. external links leading to a website, are a ranking factor that is important when determining the position by the Google search engine. Links must come from high-quality domains, preferably thematically related to the positioned website - then their value is high. 

Before the algorithm was updated in 2012 (Penguin), the number of external links was the most important. Today, link building is more complicated and requires more calculation. Obtaining links from spammy sites will end up lowering, not increasing your rank. Use the Dedicated SEO Dashboard tool to analyze linking.

What should you know about the Dedicated SEO Dashboard?

The Dedicated SEO Dashboard (DSD) is a multi-task, white-label SEO platform. It offers all the required web analytics and audit tools needed to monitor the success of SEO campaigns. With DSD, your clients will easily track all vital indicators and reveal the existing optimization mistakes.

The Dedicated SEO Dashboard is fully customizable. That means you can upload your company's logo and favicon, add contact info, links to your website, and create custom pricing, as well as SEO consulting pages.

Making comprehensive reports is not a problem anymore. With our white-label DSD in your corner, you will be able to provide your clients with in-depth SEO reports with your company's logo and brand name on them. We will deliver them to your clients automatically according to the given schedule.

Our SEO Dashboard is based on the advanced technologies invented by the Semalt company. We offer regular updates to ensure your clients get the best the SEO market can offer. By having us as your partner, you don't have to worry about the dashboard updating. Our qualified team of tech pros works under developing new features and services that improve user experience.


All online stores need an individual positioning strategy. The plan must be tailored to the needs of a specific website and its recipients. Even two similar sites in the same industry will require separate SEO efforts. While there are some universal techniques and rules, they need to be adapted to your specific online store. The right positioning strategy allows you to transform visibility into traffic and conversion, which will positively affect the profitability of your online business.

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